Patient Education Newsletter System
Communicate many different things to
many different people.
Education Newsletter System (PENS) offers something very different in
PENS produces individualized
newsletters for each reader. This is NOT
segmentation nor individualized greetings nor labels, but a specific selection
of 4-12 different articles for each household. Simply put,
each household receives a newsletter with a "bundle" of articles
selected specifically for the interests, needs and profiles of that
PENS system does all the work.
PENS matches the best articles to each household and then assembles, prints
and mails newsletters. As a result, there are thousands of newsletter
versions in each print run. Yet, clients control the content,
graphic design, targeting and timing of articles.
newsletters are formatted for today's busy readers providing information that is:
to their specific needs and interests;
- Brief -
using articles that are very concise yet very high value;
– in showing how your services solve their specific problems.
offers Integrated Delivery Networks the opportunity to communicate to
people about local services (such as doctors and clinics) while adding articles
specific to the household’s needs on services at regional and flagship
facilities – all under the main brand or sub-brands. This approach gives voice
to local and regional facilities while also communicating about system-wide
services. Yet the articles in each PENS newsletter are relevant to each
communicates B2C and/or B2B.
Clients use PENS Business to Consumer applications to generate new revenues
from existing patients as well as new patients from prospects and new movers.
Clients use PENS Business to Business applications to speak One-to-One to such
groups as referring physicians (to generate more referrals) or employers (for
OccMed). PENS adapts easily to virtually any opportunity and data set.
offers economy and efficiency. Often,
for about the cost of a single-subject postcard mailer, you can produce and
mail an eight-article PENS newsletter. That’s eight targeted messages in a
single mailer for about the same cost of a single one-message postcard. Also,
clients often save costs and expand communications by consolidating many
different postcard mailers and segmented newsletters into one PENS newsletter.
PENS provides the detailed, hard-data tracking that builds
marketing knowledge; establishes credibility with executives and business
units; and supports budget deliberations. This is why PENS newsletters have delivered
very high readership and exceptional financial results for over ten years.
more about PENS, contact Greg Padovani, President and Founder;
847-392-9113 or email@example.com