PENS produces individualized newsletters for each household. These are NOT individualized greetings nor labels, but a specific selection of articles for each person in a household.
Ultra High Performance
Using unique post-relational database technology, PENS delivers multiple relevant messages to each household - all in one newsletter. With PENS, each household is a “Segment of One” receiving a specific "bundle" of articles selected just for them.
PENS newsletters are formatted for today's busy readers providing information that is:
to their specific needs and interests
using articles that are very concise yet very high value
in showing how services solve their specific problems
Reports and Tracking
PENS provides detailed reports suitable for tracking and attestation. PENS reports are used to support Meaningful Use initiatives. PENS tracking is direct measure of actual results – not inferred. PENS tracking reports summarize actual use of services generated by the newsletter program overall as well as for individual articles in the mailing. Metrics reported are chosen by the client but range from NET revenue, new patients and new utilization to payer mix shift, ROME, and more.
PENS has an extensive and growing library of health care topics ranging from physician and service promotion to health education on chronic diseases like diabetes, and asthma.
Each article is setup with its own locked PDF and its own targeting rules.
The PENS System assigns the best articles to each person by matching the article targeting rules to each person’s profile data – including language preference.
PENS does all the work
PENS matches the best articles to each person. Then it assembles, prints and mails newsletters - automatically. Yet, clients control the content, graphic design, targeting and timing of each article – within their brand.
The multi-message, multi-language system for individualized patient communications