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Strategic Healthcare Marketing, January 2005
"Some hospital and health system marketers...are using new database management and printing technologies to produce HIPAA-compliant individualized newsletters that are created, printed, folded and mailed at the push of a button. Even better, they get ROI results for each article, each issue and each customer that proves they are controlling costs and bringing revenue into the system."
Full article - Strategic Healthcare Marketing, January 2005
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