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PENS is proven effective:
1. Best Practice in Healthcare Marketing
from The Healthcare Advisory Board Company, Washington, D.C.
2. Washington University School of Medicine, St. Louis, MO
$88 ROI and +4% payer mix shift with their PENS newsletter.
3. ProHealth Care, Waukesha, WI
Saved $133,000 by consolidating multiple newsletters into one PENS newsletter. ROI's on individual articles exceed $400.
4. Readership Survey, ProHealth Care, Waukesha, WI
93 percent of respondents felt articles were of relevant & of interest
73 percent of respondents read entire newsletter every time
5. Evanston Northwestern Healthcare, Evanston, IL
Finds that PENS significantly outperforms traditional direct mail.
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