Case Studies

	CASE STUDIES
	Case Studies Two case studies were presented in 2004 at the 9th National Forum on Customer Based Marketing Strategies hosted by the Forum for Healthcare Strategists. 1. Washington University School of Medicine, St. Louis, MO 2. ProHealth Care, Waukesha, WI Individualized Marketing Communications. Experiences in the academic and community settings. 9th Annual Forum for Healthcare Strategies. April, 2004.