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PENS enables clients to use their data to speak "One-to-One" with their customers,
prospects and special audiences.
PENS services include:
- training and consulting on the use on database marketing technologies and techniques
- from simple to sophisticated
- setup and operation of systems that create indivdiualized mailers - unique to each
household
- assistance with articles - copy, "news byte" style, layout
- guidance on the use of data for targeting articles, targeting newsletters and evaluating
results
- production and mailing services
- tracking and reporting
- ideas and support for innovation
Built-in Tracking
PENS goes far beyond just producing mailers like newsletters, magazines and postcards.
PENS is integrated with the data warehouse so that each article in each issue can
be tracked - on the metric(s) you want. This built-in feedback helps you improve
your marketing with each PENS issue. The more PENS issues you send, the smarter
you get.
Stand Out in Your Marketplace
By using PENS, clients differentiate themselves. They stand apart from everyone
else that sends traditional newsletters and mailers that are so common. PENS looks
different and has the relevance that readers want.
Relevance for the Reader
By sending articles that are chosen specifically for each household, PENS clients
send information that is relevant, brief and useful to the readers. Just what they've
been asking for!
Results for the Client
Relevance to the reader generates results for the client. Years of tracking have
shown that PENS consistently outperforms traditional direct mail - especially traditional
newsletters.
Exceptionally Flexibility
Each PENS application is setup for the client's specific needs. However, PENS allows
clients to use their creativity - to communicate in ways they never thought possible.
That's because each PENS system adapts to changing needs or new ideas - easily,
quickly, cheaply. If you can think of it, most often, your PENS system can be adapted
to do it.
To differentiate your organization and to generate credible results - revenues,
ROI, responses, website hits, etc - look seriously at PENS.
PENS Overview July 2010
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